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Isbn 13: 9798185134146

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When China Met Swedish Engineering
The Untold Story of Lynk & Co

Most car brands spend decades building recognition. Lynk & Co spent ten years staying unknown on purpose.

In 2016, a former street photographer from China and a team of Volvo engineers from Sweden did something no automaker had dared. They built a vehicle on a shared platform, refused to open a single dealership, and launched a subscription model that treated cars like Netflix. Then they hid inside seven European cities and let the world wonder why.

This is not another corporate history. This is the untold story of the most unconventional automotive brand ever created.

Why you need this book
Understand how a Chinese refrigerator magnate bought Volvo when Ford wanted to sell. Discover why BMW and Mercedes watched Lynk & Co but copied nothing. Learn the truth about the subscription model that lets you share your car with a stranger and pay less every month.

What this book reveals
The secret meetings in Gothenburg that created Project L. The Berlin warehouse party that shocked four hundred journalists. The financial breakdown of a five hundred euro monthly subscription that actually makes money. And the reason Lynk & Co still refuses to enter America.

Who should read this book
Automotive executives who need to see the future. Business students searching for disruptive case studies. Entrepreneurs tired of reading about the same silicon valley startups. And any driver who has ever wondered why owning a car still feels broken.

When you finish reading
You will never look at a car dealership the same way again.

Scroll up and click Buy Now. The garage door is opening.

Número de páginas :123
Isbn 13 :9798185134146
Encadernação When China Met Swedish Engineering: The Untold Story of Lynk & Co:Capa Comum
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