Ways To Build Your Email List: Sign-up Optimization (English Edition) odf de graça baixar
por Muiz Adesina
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Descrição do livro
#1 Put your email sign-up form
people can see the signup form eveywhere they go
Websites have an ‘above the scroll ne’, but we call that above the fold, too.
webste. “Above the fold” comes from newspaper publshing. t means the
Just focus on the part of the screen you can see on your home page wthout
t’s a itte different depending on whch computer and browser your vistor uses.
on every page
For rght now, dont get too worried about where above the fold is on your site.
The place to be is above the fold
signups over the course of a year The client was an online retaer in the B2C
emal signup? ’ve got a case study for you. Ths study shows how moving an
Having your ema signup box in the header or above the fold means you can’t
valuabe header space? Maybe t is, maybe t isn’t.
visibe area above where the printed newspaper folds. It is the part of the
f peope cant find your form they can’t sgn up. So add your signup form to
Need some food for thought about using that precous header space for an
optin box from beow the fod to above the fold resulted n 30% more email
every single page of your site. Make t part of both the header and the footer so
s growing your email st more important than what might otherwse be in that
newspaper with the greatest visblity.
Squeezing in above the fold
The header area and the area above the fold are vauable rea estate on your
promote other parts of your site. You’ll have to decide what your priorities are
scrolling.
market.
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