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You do not need more willpower. You need to see the bias before it sees you. Why do smart people keep paying for things they no longer use? Why does one discount, one review, or one “limited-time” offer feel impossible to ignore in the moment? The Sane Consumer: Book One — Awareness shows you how everyday decisions get quietly distorted by hidden mental shortcuts. Through sharp, relatable examples from shopping, work, and daily life, Dr. Aniket Shivaji Gawai reveals the biases that make ordinary choices feel rational while steering you in the wrong direction. Inside, you’ll learn how to recognize: Each chapter gives you a real-world story, a clear explanation, and a practical reflection so you can catch the pattern faster next time. If you’ve ever looked back and thought, “Why did I buy that?” this book will help you answer that question before it happens again. Perfect for readers interested in behavioral psychology, consumer behavior, decision-making, and practical self-improvement.
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