The Sane Consumer: Book 1-Awareness baixar livro de graça

You do not need more willpower. You need to see the bias before it sees you.

Why do smart people keep paying for things they no longer use? Why does one discount, one review, or one “limited-time” offer feel impossible to ignore in the moment?

The Sane Consumer: Book One — Awareness shows you how everyday decisions get quietly distorted by hidden mental shortcuts. Through sharp, relatable examples from shopping, work, and daily life, Dr. Aniket Shivaji Gawai reveals the biases that make ordinary choices feel rational while steering you in the wrong direction.

Inside, you’ll learn how to recognize:

• Sunk cost — why you keep going just because you already started.

• Anchoring — why the first number you see changes what feels fair.

• Social proof — why crowds and ratings can override your own judgment.

• Loss aversion — why urgency feels more powerful than value.

• Confirmation bias — why we defend what we already believe.

• Scarcity, framing, and more — the subtle forces behind everyday decisions,and more.

Each chapter gives you a real-world story, a clear explanation, and a practical reflection so you can catch the pattern faster next time.

If you’ve ever looked back and thought, “Why did I buy that?” this book will help you answer that question before it happens again.

Perfect for readers interested in behavioral psychology, consumer behavior, decision-making, and practical self-improvement.

Procurando The Sane Consumer: Book 1-Awareness? Aqui você encontra tudo sobre este livro de Dr. Aniket S. Gawai em 15 de agosto de 2026. Nesta página estão a descrição da obra, os detalhes da edição (62 páginas) e os formatos disponíveis para baixar: epub, pdf, lit, odf. O livro está escrito em Inglês. Se você gosta de Livros Internacionais, Administração, Negócios e Economia, Finanças, Finanças e Investimentos, explore também outros títulos da mesma categoria no Leitura em português. Veja ainda as outras obras de Dr. Aniket S. Gawai em nosso catálogo.