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When rising costs threaten Chen’s Family Market, owner Maria Chen believes the answer is another price increase. But as pressure exposes hidden weaknesses in the business, she discovers that survival depends on something deeper than prices, margins, or cost cutting. Through employees, customers, suppliers, mentors, and difficult decisions, Maria begins to understand what her organization is truly capable of doing and what it must learn to do better. The Last Price Increase is a business fable about resilience, leadership, stewardship, and Capability Science. It is a story about building an organization that can adapt under pressure, develop people, preserve knowledge, strengthen relationships, and remain capable long after the immediate crisis has passed.
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