The Future of Messaging: A Better Message, Volume 2 baixar epub
por Michael Coleman
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Descrição do livro
Since its release, A Better Message (in a Mess-Age): Vol. 1 – Audio Optometry has garnered rave reviews, spent weeks on the Best Seller pages in the US, UK, Canada, and Australia, and been featured in Kirkus Reviews magazine. Now, in Vol. 2, author Michael Coleman picks up where he left off and takes us through dozens more marketing communication insights, and on into: The Future of Messaging. He covers a range of tactics for overcoming our “media-induced ADD” and both the challenges and opportunities presented by AI and similar evolving technologies. He shows you how — and why, now more than ever — you need to care for your communications to avoid “truth decay.” Labeling himself a “theoretical electrician of emotions,” Coleman has written this book to help you in “making charged connections between you and your next loyal customer.”
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