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Descrição do livro
The luxury industry has undergone rapid and radical changes over the last few decades. This interdisciplinary collection of essays explores the evolving landscape of the luxury industry through the lens of cultural relevance, sustainability, digital transformation, and social responsibility. Drawing on insights from eight global thought leaders across London and New York, the collection examines how luxury is being reshaped by generational values, immersive technology, ethical expectations, and the decentralisation of brand authority. The collection captures how authenticity and community co-creation are replacing exclusivity as the new markers of prestige, and how luxury's future is being defined not only by craftsmanship but by meaning, identity, and innovation. Cultural capital is now integral to drive value while propelling loyalty. Key themes explored in the book include: the digital revolution in art, the rise of phygital experiences, the integration of AI into storytelling, photography and filmmaking, the role of art, fashion and entertainment in shaping cultural capital, and new paradigms for the industry. It will also include an analysis of the changing face of luxury consumers around the world and critical tenets for success.
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