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What if the most important lesson in business was the simplest one? Take care of the customer right in front of you. In The Customer in Front of You, John K. Milius brings leadership and sales back to the fundamentals. Drawing on lessons learned behind a neighborhood deli counter and refined over decades in business, he shares nine practical principles for earning trust, exercising sound judgment, and building relationships that last. Clear, practical, and grounded in real experience, this book is for anyone who believes lasting success still starts with the person already in front of you.
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