Mitchell D Kirby The Alpha That Lasts: Book 2 of Two Roads to Lead Series lit

In a world drowning in influencer alpha noise, discover the leadership that actually endures.

The social media feeds are full of them—self-proclaimed alpha males promising instant transformation, effortless dominance, and the keys to crushing life. They've mastered the art of looking unbreakable while privately wrestling with the same brokenness that plagues their followers. Behind the luxury cars and curated lifestyles lies a devastating truth: they're building influence on foundations that crumble the moment the cameras stop rolling.

What if there was a better way?

In "The Alpha That Lasts," Mitchell D. Kirby exposes the hollow promises of modern masculinity culture and presents a revolutionary alternative—the faith-based alpha who draws strength not from the applause of crowds but from covenant with his Creator. This isn't about becoming weak or passive. It's about discovering the kind of strength that actually endures.

Through compelling research, real-life transformations, and timeless biblical principles, you'll discover:

• Why "controlled strength" creates more respect than dominance displays
• How love-based leadership multiplies influence while fear-based tactics diminish it
• The neuroscience behind why character-based leaders consistently outperform their peers
• Why your home is the ultimate test of authentic leadership
• How to build influence that strengthens with time rather than fading with trends
• The brotherhood and accountability that great leaders cannot survive without

The statistics are sobering: 68% of men report feeling pressure to conform to masculine stereotypes that don't align with their authentic selves. Divorce rates among high-earning men have increased 23% over the past decade. The average "career lifespan" of a successful influencer is just 2.3 years.

But there's hope. Men who embrace faith-based alpha principles report 45% higher life satisfaction, create organizations with 67% better employee retention, and build families marked by deeper connection and lasting joy.

This isn't just another leadership book—it's a field manual for men who refuse to settle for the hollow victories of influencer culture and choose instead to build something that lasts. Join the SEND ME Movement and discover what authentic masculine leadership looks like when it's anchored in purpose greater than personal advancement.

Because the world doesn't need more noise. It needs The Alpha That Lasts.

Book 2 in the Two Roads to Lead series