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One of the world's leading EV manufacturer, Tesla is admired for several reasons. It is innovative, smart and has grown really fast. The EV industry is not a monopoly - in fact, there are more players in it from China, USA and Europe with several competitive advantages favoring the former. Although the Chinese competition is intense, Tesla has branded itself as a premium Electric vehicle and is differentiating itself as a high-tech player with several models of EVs. Also, it has self driving cars, AI and robots, something which is attributed to its capable CEO Elon Musk.

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Encadernação Tesla Motors: Case study, 2025 (Case Studies) (English Edition):Kindle
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