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Descrição do livro
Services MarketingThe philosophy and uncertainty of today’s business environment have drawn the affection of marketers to the increasing importance of Services Marketing to the nation’s economy. It is in view of this, that the book addressed concepts, principles, and theories of services marketing for the understanding and better judgment of students, professionals and decisions-makers on matters relating to services marketing. This book aims to equip readers and users with the knowledge to understand service marketing and apply the concepts in real-world scenarios, enhancing customer satisfaction and organizational success. The book expertly bridges the gap between theoretical foundations and practical applications, making it an essential companion for persons seeking to excel in the rapidly evolving service industry. Let this book be your gateway into the intricate and rewarding world of service marketing, where the intangible becomes tangible through strategic thinking, customer focus, and innovation because whoever fails to innovate will be disrupted and displaced by competition.
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