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Samsung is one of my dream companies. I have been tracking their branding, products and services for decades.

Apart from home appliances, TV and Mobile devices, they are a pioneer in Electronics in South Korea and an inspiration to corporate-watchers from around the world.

In India, they manufacture and sell all their product categories in retail and e-commerce. It is a privilege to study their history and growth in India. Business school curriculum wouldn't be current unless they upgrade their research and processing of on-going live cases such as this one.

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Encadernação Samsung India: A case study, 2025 (Case Studies) (English Edition):Kindle
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