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Descrição do livro

This book explores how psychology principles can be applied to marketing to create more effective and persuasive strategies. Through scientific studies and practical examples, "Marketing Psychology" will help you understand how consumers think and behave, and how you can use this knowledge to influence their purchasing decisions ethically and effectively. From analyzing cognitive biases to the emotions that motivate purchases, this book offers key tools to improve your ability to communicate, connect, and persuade your customers in an increasingly competitive environment. Ideal for marketers, entrepreneurs, and professionals who want to delve deeper into the consumer mind and improve their results.

Número de páginas :174
Encadernação Marketing Psychology (English Edition):Kindle
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