MARKETING MIX: MARKETING Baixar grátis

Isbn 13: 9798275857245

Neamțu Adina MARKETING MIX: MARKETING lit

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Descrição do livro

In the marketing concept, the product represents the set of bodily and incorporeal elements that trigger the demand expressed by the consumer on the market and must be presented in a system design, which integrates with the material substance of the good, the whole environment around it, consisting of a wide range of incorporeal, symbolic, informational elements.
Upon completion study of the links between the elements of the marketing mix and other factors that influence the purchasing process, you will be able to:
- understand the notion of "product";
- analyze marketing in the context of product differentiation;
- to know the main criteria for classifying products;
- to know the main forms of manifestation of the life cycle for products;
- to delimit the assortment of goods and its components;
- to understand the main solutions for product renewal.

Número de páginas :131
Isbn 13 :9798275857245
Encadernação MARKETING MIX: MARKETING:Capa Comum
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