Marketing Imported Natural Stone (English Edition) baixar epub
por Hasan Kursad Devecioglu
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Descrição do livro
Maximize your direct marketing methods in your stone business! Stone business industry is growing in United States and especially in New York Metropolitan Area. It is time for you to be a part of the game! Whether you are new to direct marketing and stone industry, this book shows you how to make your own stone business plan with a direct approach. With the strategies and tactics in A Direct Marketing & Customer Centric Approach to Marketing Imported Natural Stone Products in a Competitive U.S. Marketplace, you’ll see your stone product sales will generate a lot more money. In this book discover how to: • Develop your integrated stone business plan with a direct approach • Up-sell, cross-sell • Implement customer loyalty and referral programs • Use direct mail, telephone, direct response advertising and online marketing tools to increase sales • Create your own direct mail campaign plan • Test your mailing lists • Use scientific testing to determine which methods work best for your business • Improve your customer relationship management efforts • Build a customer database
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