Marketing For Startups: Physical Products Edition odf de graça baixar
por Mr. Sal Georgiou
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Descrição do livro
Your competitors are guessing. This book shows you the path.
Most startup marketing advice is either recycled SaaS growth-hacking that ignores inventory, shipping, and manufacturing lead times, or vague inspiration with no numbers behind it. Marketing for Startups: Physical Products Edition is neither. It's a complete, sourced, step-by-step system for building, launching, and growing a physical-product brand, built specifically for founders who have to solve problems SaaS founders never touch: minimum order quantities, pre-orders vs. crowdfunding, unboxing experience, and getting real product into real hands before you can prove anything.
Every chapter runs on two real, contrasting case studies, not one feel-good story, so you see what actually worked and what didn't, and why. You'll study how Harry's built a 100,000-person waitlist in one week on a shoestring budget, how Coolest Cooler's $13M Kickstarter collapsed from underpriced pledges, how Patagonia grew 30% the year after telling customers not to buy their jacket, and 30+ more real, sourced examples across brand strategy, validation, copywriting, SEO, paid ads, and more.
Unlike most business books, this one doesn't just explain frameworks, it applies every single one to Crate, a fictional compostable lunchbox brand you follow chapter by chapter from a blank page to a validated launch. You'll watch Crate choose between pre-orders and crowdfunding, negotiate a real MOQ, write real ad copy, and build a real pre-order page, so you always see exactly how the theory becomes a decision.
What's inside:
- 20 chapters covering brand core, naming and visual identity, 90-day marketing planning, validation (pre-orders, crowdfunding, and MOQ negotiation), presell campaigns, copywriting, website and funnel strategy, TikTok and Instagram growth, Amazon and Etsy launch mechanics, AI tools for physical brands, SEO and comparison content, quiz funnels, email and SMS flows, influencer and affiliate programs, and paid advertising
- A step-by-step 2026 Kickstarter and Indiegogo launch plan, week by week
- A library of AI prompts for turning your own answers into a finished marketing strategy
- A complete workbook appendix compiling every chapter's exercises into one place
- Two full startup journeys (bootstrapped and funded) showing the same disciplines applied two different ways
Who this book is for: first-time physical-product founders, DTC and ecommerce operators, and anyone building a brand around something a customer can actually hold, who wants a real operating system instead of another list of generic growth hacks.
If you're tired of marketing advice written for software companies, start here.
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