Language in Business, Language at Work (English Edition) pdf baixar
por Erika Darics
Leia uma amostra
Escolha um formato:
| zip | Baixar grátis |
|---|---|
| rar | Baixar grátis |
| epub | Baixar grátis |
| Baixar grátis | |
| lit | Baixar grátis |
| odf | Baixar grátis |
Descrição do livro
Packed with contemporary examples from the business world, this engaging and comprehensive book explains how language works in business, how to analyse it and how to use it in an informed and creative way.
Examining business communication from corporate, management and employee perspectives, a wide range of topics are included, from stakeholder communication and brand narratives to managing conflict and self-branding. Each chapter introduces and demonstrates the application of a specific linguistic or discourse analytical theory drawing on real-life cases from the world of work and business, which act as springboards for further discussion. There is also ample opportunity for readers to put new skills into practice, with an array of activities, tasks, and clearly defined learning outcomes identified throughout, plus an extended case study encouraging a comprehensive approach to business communication.
In addition, this extensively revised second edition includes:
- Updated examples and further reading suggestions for each chapter
- New content covering integrated marketing, advertising and selling, CSR, recruitment and onboarding, multilingual workplaces, bullying and harassment, and report writing
- A brand new companion website, providing additional resources for teaching and learning, including a podcast hosted by the authors.
Autores populares
Icon Group International (402) Publishing lmgdaw (341) Nikolay Krechet (266) Unknown Author (196) Lyudmil Tsvetkov (179) Barrett Williams (166) Kennie B Journals (158) Сергей Каледин (148) Riddler Books (122) ChatGPT ChatGPT (118) NAK Legal Publishing (116) Evgeniia Naumchenko (114) Sharifa McFarlane (97) Jillo Trukudo (96) Quick Witted Coconut (94) Roggie Clark (94) Mint and Cherry Notebooks (93) Marina Buchholz B.Eng (89) Iwona Makara (87) Mary Hirose (87)
