Hitmakers: How Brands Influence Culture Baixar grátis

Isbn 10: 1032874465

Isbn 13: 9781032874463

Hitmakers: How Brands Influence Culture baixar epub

por

Escolha um formato:

Descrição do livro

In this book, world-renowned brand expert, Ana Andjelic, shows how modern brand strategy needs to be redefined as the strategy of cultural influence, how brands today influence culture, how brands should address audiences, and how the new approach to cultural hitmaking works organizationally and operationally.

Número de páginas :220
Isbn 10 :1032874465
Isbn 13 :9781032874463
Encadernação Hitmakers: How Brands Influence Culture:Capa Comum
Livros relacionados