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Is a great business built on a great idea, or great timing? Should a business exist primarily to make profit, or to solve a problem? And should a business ever be allowed to become "too big to fail"? GCSE Business Studies: The Question Is... is the tenth book in a bold series designed to help GCSE and IGCSE students think more deeply about their subjects, not just prepare for exams. Most Business Studies guides focus on case studies, models, and exam terminology. This book does something different. It explores 25 of the most fascinating questions about enterprise, ethics, and power, and uses them to develop the kind of thinking that underpins both academic success and genuine commercial understanding. Inside, you will explore questions such as:
Each of the 25 questions is organised by theme and designed to encourage reflection, discussion, and debate. This makes the book ideal for independent study, classroom conversations, or parents and children exploring ideas together. Written for students who want more than exam preparation, teachers looking for material that goes beyond the syllabus, and parents who want to discuss business and ethics with their child in a way that feels like a conversation rather than revision, this book requires no business experience. You only need curiosity about how the world of commerce actually works, and who it works for.
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