EMAIL MARKETING: From Scratch To Advance pdf baixar
por Rowan Pierce
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Descrição do livro
Email-Masterclass is a practical, beginner-friendly handbook that explains what email marketing is, why it still outperforms social media for conversions and ROI, and how to plan, launch, automate, and measure effective campaigns while staying compliant with global regulations. Foundations: Defines email marketing, why nearly all consumers check email daily, and how consent-based, personalized messaging builds trust and drives higher conversions and ROI than social channels. List building: Tactics for ethical growth using sign-up forms, lead magnets, relationship-building, content variety, and anti-spam best practices with an ESP setup. Execution: Audience research, welcome emails, subject line and copywriting tips, credibility builders, templates, responsive design, campaign planning, and reach expansion. Ten core benefits including trust, brand awareness, better conversion/returns, control, measurability, scalability, cost-efficiency, personalization, accessibility, and automation/segmentation leverage. Step-by-step strategy: device optimization, send scheduling, double opt-in, segmentation, personalization, iterative optimization, list hygiene, and ongoing testing and scaling. Automation: Goal setting, segmentation logic, workflow mapping, email drafting, and continuous tracking/monitoring for lifecycle journeys. Legal essentials: GDPR, CAN-SPAM, ACMA, CASL, and practical tactics for avoiding spam filters. Analytics: A/B testing guidance, focusing on the right metrics, and reporting templates to evaluate and improve campaign performance over time. Overall, the book serves as an end-to-end playbook—from list growth and content execution to automation, compliance, and analytics—so marketers can build repeatable systems that convert and scale responsibly.
What it covers
Strategic advantages
Strategy and automation
Compliance and measurement
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