Digital Luxury: Transforming Brands and Consumer Experiences Baixar grátis

Isbn 10: 1526458942

Isbn 13: 9781526458940

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The fashion and luxury industries have been well-established for centuries, but the new disruptive digital environment is causing these industries to rethink their business case and adapt their brand offerings for consumers and experiences both online and offline, mixing physical place and digital space: phygital.

This exciting new text, the first on this timely subject, written by an expert author explores the current malaise and offers ways forward through a mixture of research and practice-led examples.

Número de páginas :280
Isbn 10 :1526458942
Isbn 13 :9781526458940
Encadernação Digital Luxury: Transforming Brands and Consumer Experiences:Capa Comum
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