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Unlock the Full Potential of Your SaaS Product with Strategic Pricing. Innovative products create immense value for their customers. Strategic pricing is the art of capturing that value. In this essential guide, pricing expert James D. Wilton shares his most valuable insights from more than a decade of transforming pricing strategies for startups and tech giants alike. With over 20,000 hours of hands-on experience at Monevate and McKinsey & Company, Wilton is recognized as one of the worldʼs leading authorities on SaaS pricing. Discover: Whether youʼre a startup founder or a seasoned executive, Capturing Value provides the knowledge and tools you need to: Capture your value! Master the art and science of SaaS pricing with this insightful, accessible, and entertaining guide. Your top and bottom lines will thank you.
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