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Descrição do livro

The first startup I founded failed. I'm grateful for it.

It didn't die dramatically — it died quietly, while I was busy convincing myself the idea was brilliant. I built before validating. I ignored distribution. I made every mistake a first-time founder can make.

This book was written from those scars.

Build Your Tech Startup is the guide I wish I'd read before founding my first company. Written by someone who spent over a decade building technology products — from early-stage startups to companies like Nubank and Itaú — and is still building today.

This is not consultant theory. It's not investor advice from the sidelines. It's a practical map, from founder to founder, covering the full journey: from raw idea to the moment someone pays for what you built.

What you'll learn:

  • Ideation: How to find problems worth solving — and why the "perfect idea" is a trap
  • Validation: How to test your assumptions before building anything, by talking to real people
  • Team: Go solo, find a co-founder, or hire early — how to make this decision without regret
  • Positioning: Who your product is for and why they should care
  • MVP: What to build, what to skip, and the technical decisions that actually matter at this stage
  • AI as a superpower: How to use artificial intelligence to build, validate, and launch like you have a team of ten
  • First users: How to go from zero to ten paying customers — the part that determines whether your startup lives or dies
  • Iteration: Retention, learning from real users, and the hardest decision: pivot or persevere

You don't need to be a developer. The book discusses technical decisions strategically — no-code vs. code, monolith vs. microservices, build vs. buy — without a single line of code.

The gap between someone who has an idea and someone who has a startup is not talent, money, or luck. It's action. This book is the first step.

Número de páginas :145
Encadernação Build Your Tech Startup: From Idea to First Paying Customer (English Edition):Kindle
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