Beyond ROAS: The Finance Book for Marketers baixar epub
por Valentin Kuznetcov
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Descrição do livro
"Great ROAS, but we're still losing money." Sound familiar? Marketing tactics are becoming automated. What's needed in today's D2C landscape are strategic thinkers who understand marketing and finance alignment. Finance is the language that empowers established D2C marketing experts to bridge the gap. The Problem Every Performance Marketer Faces: Your campaigns are crushing it - 4.2x ROAS, hitting MER targets, CTR above 2%. Then your biggest client drops the bomb: "We're burning through cash and need to pause all spend." What next?
Understanding how marketing specializations such as paid media, retention and CRO impact key margins, cash flow and profitability allows you to position yourself as a strategic partner, not just a cost center.
The difference means getting on Zoom calls and saying: "ROAS is strong, but there's a bigger opportunity. Margins are healthy - 75% product, 53% gross, 35% contribution. Based on nCAC relative to LTV, we're leaving money on the table optimizing for high ROAS. We could reduce our ROAS target and drive significantly more profitable growth. Here's what the numbers are showing me."
This book helps you become that strategic advisor through:
Four Margins Health Check - The diagnostic that reveals true business profitability
Visual Financial Frameworks - Screenshots you can use with clients this week
Strategic Conversation Scripts - Exact language to position yourself as a business partner
Four Tactical Levers - The business drivers that actually move the needle
Written by proven experts: CFO Valentin Kuznetcov (scaled 7, 8, and 9-figure brands) and marketer Nick Miller (led Media Buying at a top US agency).
Perfect for:
Agency owners building premium partnerships
Meta/Google Ads specialists tired of ROAS blame games
CRO and Retention specialists
Any performance marketer ready to charge what they're worth
Just 90 minutes of reading. Frameworks you'll use forever. Stop playing chess with just pawns. It's time to use the whole board.
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