Actionable Gamification: Beyond Points, Badges and Leaderboards Baixar grátis

Isbn 10: 1511744049

Isbn 13: 9781511744041

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The new era of Gamification and Human-Focused Design optimizes for motivation and engagement over traditional Function-Focused Design. Within the industry, studies on game mechanics and behavioral psychology have become proliferate. However, few people understand how to merge the two fields into experience designs that reliably increases business metrics and generates a return on investment. Gamification Pioneer Yu-kai Chou takes readers on a journey to learn his sixteen years of obsessive research in creating the Octalysis Framework, and how to apply the framework to create engaging and successful experiences in their product, workplace, marketing, and personal lives.

Número de páginas :506
Isbn 10 :1511744049
Isbn 13 :9781511744041
Encadernação Actionable Gamification: Beyond Points, Badges and Leaderboards:Capa Comum
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