Services Marketing: Concepts, Theory, Applications and Practices baixar livro de graça

This book has been prepared for MBA learners and for anyone seeking a structured understanding of service value creation. The forty-module design follows a five-unit services marketing syllabus while allowing each module to function as a focused lesson for teaching, discussion or self-study. Every module progresses from learning outcomes to concept, theory, application and practice. An Indian-context teaching case, a SValueAI Studio task, a classroom or field activity, review questions and objective questions help learners convert ideas into observable decisions. The central theme is that services are not delivered by a single department. They emerge from a value constellation of customers, employees, partners, processes, technology, evidence and public institutions. The book repeatedly returns to three practical aims: prevent failure, reduce waiting time and relieve customer pain. These aims are simple enough to guide a first service audit and rigorous enough to support deeper work in service blueprinting, quality measurement, CRM, demand-capacity management and sectoral strategy. Teachers may use one module per session, combine modules into unit workshops or assign sector cases as group projects. Students are encouraged to verify changing organisational details, collect primary evidence ethically and distinguish between customer perception, operational fact and managerial inference.

Procurando Services Marketing: Concepts, Theory, Applications and Practices? Aqui você encontra tudo sobre este livro de SELVARASU A em 25 de setembro de 2026. Nesta página estão a descrição da obra, os detalhes da edição (226 páginas) e os formatos disponíveis para baixar: epub, pdf, lit, odf. O livro está escrito em Inglês. Se você gosta de Livros Internacionais, Administração, Negócios e Economia, Pequenas Empresas e Empreendimentos, Franquias, explore também outros títulos da mesma categoria no Leitura em português. Veja ainda as outras obras de SELVARASU A em nosso catálogo.