Run with Foxes: Make Better Marketing Decisions (English Edition) baixar livro de graça

Paul Dervan has spent 20 years in marketing, working for high-profile brands, creating new ones and helping to rescue those that have got in trouble. He was also given the unique opportunity to build a marketing lab where he undertook hundreds of experiments to see what really worked – and what didn't.

He’s been up close with some of the world’s finest marketers, and seen both successes and failures – sometimes on a colossal scale.

Run With Foxes is a blistering, must-read collection of real-life stories from this fascinating world, revealing the messy reality of decision-making in marketing and the secrets of making better decisions.

The fact is, most marketing lessons that get shared come from successful campaigns; marketers are too afraid to be honest about mistakes. But everyone makes mistakes in marketing: and there are hugely valuable and unique lessons to be learned from taking a closer look at failures big and small.

Breaking open marketing triumphs and disasters with brutal honesty, as well as sharing exclusive first-hand interviews with some of the world’s most respected marketers, this is the ultimate insider’s guide to being a better marketer.

Procurando Run with Foxes: Make Better Marketing Decisions (English Edition)? Aqui você encontra tudo sobre este livro de Paul Dervan em 7 de abril de 2020. Nesta página estão a descrição da obra, os detalhes da edição (148 páginas) e os formatos disponíveis para baixar: epub, pdf, lit, odf. O livro está escrito em Inglês. Se você gosta de Inglês e Outras Línguas, Por Idioma, eBooks em inglês, Negócios e economia, explore também outros títulos da mesma categoria no Leitura em português. Veja ainda as outras obras de Paul Dervan em nosso catálogo.