Onward: How Starbucks Fought for Its Life Without Losing Its Soul baixar livro de graça

In this #1 New York Times bestseller, the CEO of Starbucks recounts the story and leadership lessons behind the global coffee company's comeback and continued success.

In 2008, Howard Schultz decided to return as the CEO of Starbucks to help restore its financial health and bring the company back to its core values. In Onward, he shares this remarkable story, revealing how, during one of the most tumultuous economic periods in American history, Starbucks again achieved profitability and sustainability without sacrificing humanity.

Offering you a snapshot of the recession that left no company unscathed, the book shows in riveting detail how one company struggled and recreated itself in the midst of it all. In addition, you'll get an inside look into Schultz's central leadership philosophy: It's not about winning, it's about the right way to win.

Onward is a compelling, candid narrative documenting the maturing of a brand as well as a businessman. Ultimately, Schultz gives you a sense of hope that, no matter how tough times get, the future can be more successful than the past.

Procurando Onward: How Starbucks Fought for Its Life Without Losing Its Soul? Aqui você encontra tudo sobre este livro de Howard Schultz em 27 de março de 2012. Nesta página estão a descrição da obra, os detalhes da edição (350 páginas) e os formatos disponíveis para baixar: epub, pdf, lit, odf. O livro está escrito em Inglês. Se você gosta de Livros Internacionais, Biografias e Histórias Reais, Profissionais e Universitários, Negócios, explore também outros títulos da mesma categoria no Leitura em português. Veja ainda as outras obras de Howard Schultz em nosso catálogo.